Do it on MTV 44½. In addition to 44½'s massive HD video screen, the two static boards to the right and left of the screen appear in the background of popular MTV shows, reaching beyond Times Square to an on-air audience of up to 67 million viewers.

With this incredible exposure, MTV's integrated marketing capability and access to the MTV Store across the street, you have an electrifying way to launch a product, create brand awareness and become the next really BIG thing.