If you’re going to go BIG, you may as well do it in the heart of Times Square, in the center of New York City. Coined “The Crossroads of the World”, Times Square is the place to be and be seen. More than just a world-renowned tourist destination, it’s home to the Broadway theater district, hundreds of restaurants, thousands of residences and businesses, and the world headquarters of many news, media, entertainment, and international business. Times Square also boasts one of the largest mobile audiences in the world with more than half a million people walking through it every day.

The NEW Times Square
In 2009, the city of New York made Times Square even friendlier to pedestrians by transforming Broadway into a midtown oasis. Instead of simply walking through the area, pedestrians now have a chance to sit down at a table and take in the sights and sounds of one of America’s most famous destinations.

The Biggest Party of the Year
While Times Square and MTV 44½ always attracts a big audience, it’s nothing compared to what happens during special events and holidays like New Year's. Each year, the televised celebration draws one million visitors to Times Square, while another billion watch worldwide. And MTV 44½ is front and center. Launching a product or putting your brand on MTV 44½ during the holidays or another special occasion is a marketing opportunity at the highest level.

The New York Times has said that Times Square is now the place for large product introductions... and if you're not launching here, you're missing out.